Luke Lazarus in a business and startup consultant based in Melbourne. His focus is on helping CEOs with marketing strategies and growth management. He was born in Perth and holds an MBA from Melbourne Business School. By the time he was in his early thirties he had created and sold four companies.
Luke Lazarus believes that company success is based on creating a simple story about products that is relateable to customers and connects with them. Nowadays consumers expect a product to speak to them emotionally and offer solutions for their own personal needs. Read more: Luke Lazarus Helps Companies Go From Zero to IPO and Luke Lazarus | Business
Having a quality product is not enough now. Lazarus says that his own success has always been centered around a story, creating an identity for what is being sold. Building sales strategies and financial projections can then be constructed on this foundation. Having a winning story for products is the starting point on the path to success, finding a niche in the market and filling it with a product that appeals.
Lazarus also helps clients understand the importance of setting and abiding by budgets and timelines, from the conception of an idea to creating successful market strategies. Before helping to launch a new product, Lazarus diligently studies market variables, and he has expert knowledge of the growing importance of e-commerce and how it influences his clients’ expectations and prospects.
Luke Lazarus has a favorite quote from Henry David Thoreau, “Success usually comes to those who are too busy to be looking”. Lazarus himself is extremely busy and organized. Sometimes he has only a short time to spend with clients, and he is well aware that time really is of the essence. He is well known for his attention to detail, making lists of everything from shopping to highly important work projects.
Lazarus starts his day with meditating for 10 or 15 minutes. From then on, the day is an effort in multitasking in order to get the most out of every minute. Making his time as productive as possible means keeping an eye on the clock, organizing his time and sticking to an agenda he has put into writing.
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